Fitbit

Product launches, campaigns, brand, retail

Art Direction Visual Design Photography Branding 2014

ROLE

Senior Visual Designer

SCOPE

Led communication design across major product launches, from brand development to retail and web experiences. Art directed campaigns including casting, photography, and illustration.

TEAM

VP of Marketing, Product Marketing, Senior Designer, Engineering

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Selected Works

Raptive Design Infrastructure0→1 · Design Systems · AI Workflows · Design Engineering

Slack SynthesisAI Workflows · Systems Design · Product Strategy · Prototype · 2026

Increasing WAU by 32.5% with a redesigned survey voting experienceStrategy • UX/UI • Visual Design • UXR • Prototype • Design Systems

Lifting business recommendations by 14% with AI powered discoveryStrategy • UX/UI • User Research • Prototype • AI Powered

Unifying 4 Zillow products with a design system at 100% adoptionStrategy • UI/UX • Visual Design • Design Systems

Helping homebuyers plan open-home weekends around neighborhoods they care aboutUI/UX • Visual Design • User Research

Driving 60% pilot adoption with a behavioral rewards systemStrategy • UI/UX • Visual Design • Design Systems

AboutAbout • Experience