Miguel Arias
Product + Design Strategy
Product + Design Strategy
Raptive Community
Design Infrastructure
0→1 development environment, built solo in 4 weeks. Enabled design, engineering, and product into one continuous loop
BUILD TIME
4 Weeks
TOKENS
224
COMPONENTS
71
HANDOFF
Sequential to continuous
0 to 1
Design Systems
AI Workflows
Design Engineering
Prototype
2026
ROLE
Staff Product Designer & Design System Owner. Architecture, tokens, governance, research, build.
SCOPE
End to end design infrastructure supporting 12 to 15 engineers. Owned governance, motion, and the platform's first research practice.
TEAM
Design, Product, and Engineering



Problem
The design system was in a Figma file. No shared environment, no live review surfaces, one designer supporting 12 to 15 engineers and 2 product managers. Teams were building their own prototypes and handoff became sequential. I built the environment to keep the feedback loop continuous.




Approach
01
Aligned tokens to production
224 tokens matched 1:1 with production, built with engineering during the Figma phase. Primitives underneath, semantic aliases on top: components bind to roles, never a hex. A new visual direction ships as one token swap; the new Raptive language is staged now.
02
Close the loop
Every prototype exports from the environment into Figma, our review tool and source of truth, a debate I settled against my own artifact. CI and engineering's AI agents keep design and production current.
03
Governance so teams can ship
45 components and 26 patterns, grown feature by feature. 15 YAML governance contracts with usage rules and escalation paths, plus traceability attributes on every component. Engineers and PMs build inside the system without me in the room.
04
Pilot on real product
Creator onboarding was the first surface through the full system, and it carried the platform's first structured usability testing. The pilot tied the infrastructure to outcomes leadership cares about: an internal system connected directly to pageviews and DAU.


Results
BUILD TIME
4 weeks, solo, on github
SCALE
224 tokens, 45 components, 26 patterns, 12 prototypes
DESIGN DEBT
Full rebuild reduced to one token swap
Selected Works
Slack SynthesisAI Workflows · Systems Design · Product Strategy · Prototype · 2026
Increasing WAU by 32.5% with a redesigned survey voting experienceStrategy • UX/UI • Visual Design • UXR • Prototype • Design Systems
Lifting business recommendations by 14% with AI powered discoveryStrategy • UX/UI • User Research • Prototype • AI Powered
Unifying 4 Zillow products with a design system at 100% adoptionStrategy • UI/UX • Visual Design • Design Systems
Helping homebuyers plan open-home weekends around neighborhoods they care aboutUI/UX • Visual Design • User Research
Directing brand, campaign, and visual design for product launchesVisual Design • Art Direction • Branding
Driving 60% pilot adoption with a behavioral rewards systemStrategy • UI/UX • Visual Design • Design Systems
AboutAbout • Experience